Signals and Noise
If you work in media relations at a company covered by the national press, it can feel like you are constantly putting out brush fires....
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Jim Pierpoint
- Feb 21
- 3 min
Best Super Bowl ad this year? Publicity
The winner of this year’s Super Bowl ad contest wasn’t an ad at all – it was publicity. While 56 brands dropped a cool $5.5 million each...
37 views
Jim Pierpoint
- Jan 25
- 3 min
Theoretically speaking
On today's Whiteboard, we are going to think deep thoughts. Theoretically speaking. During our last class, we examined more than two...
7 views
Jim Pierpoint
- Jan 22
- 3 min
Navigating the storm
Charts like this one have become commonplace during COVID as economists track economic impacts of the pandemic and forecast an inevitable...
5 views
Jim Pierpoint
- Jan 12
- 3 min
Forging the News Stream
When people see breaking news and want to drill deeper, they talk with trusted friends. They turn to trusted media. They search online....
9 views
Jim Pierpoint
- Jan 10
- 3 min
The PR Measurement trap
In the late 1960s, two Chapel Hill, N.C., professors took the budding field of public relations research to another level. A strong...
23 views
Jim Pierpoint
- Jan 9
- 3 min
Tone deaf
A few years back, the top PR researchers in the field tried to tackle an intractable problem -- how to reliably measure the tonality of...
6 views
Jim Pierpoint
- Jan 5
- 3 min
Turn down the Volume
While it would seem fairly straightforward, measuring news volume over the years has proven to be somewhat tricky, and has only become...
9 views
Jim Pierpoint
- Dec 30, 2020
- 3 min
Welcome to the Whiteboard
In business, as the saying goes, you can’t manage what you can’t measure. Well, you can. You just can't manage it quite as well. And...
11 views
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