If you work in media relations at a company covered by the national press, it can feel like you are constantly putting out brush fires....

The winner of this year’s Super Bowl ad contest wasn’t an ad at all – it was publicity. While 56 brands dropped a cool $5.5 million each...

On today's Whiteboard, we are going to think deep thoughts. Theoretically speaking. During our last class, we examined more than two...

Charts like this one have become commonplace during COVID as economists track economic impacts of the pandemic and forecast an inevitable...

When people see breaking news and want to drill deeper, they talk with trusted friends. They turn to trusted media. They search online....

In the late 1960s, two Chapel Hill, N.C., professors took the budding field of public relations research to another level. A strong...

A few years back, the top PR researchers in the field tried to tackle an intractable problem -- how to reliably measure the tonality of...

While it would seem fairly straightforward, measuring news volume over the years has proven to be somewhat tricky, and has only become...

In business, as the saying goes, you can’t manage what you can’t measure. Well, you can. You just can't manage it quite as well. And...