MONITOR, MEASURE, MITIGATE, MANAGE
NEWS IMPACTS ON YOUR BUSINESS

ARE YOU MANAGING

HEADLINE RISK EFFECTIVELY?

Most companies manage their reputations proactively, through PR and marketing campaigns.

Headline risk, by comparison, is typically managed reactively, through crisis management.

 

A single negative news cycle can slash sales and inflict lasting damage

on your company's reputation. 

Is there more you can do to proactively monitor, measure, and mitigate

the financial and strategic impacts of headline risk?

MONITOR

 

Can your

risk governance process

identify emotionally charged

third-rail issues that

trigger headline risk?

 

MEASURE

 

Can your risk research separate signals

from the media noise, 

producing actionable insights

to guide your

risk governance processes?

MITIGATE

Are early warning indicators built into your

risk severity framework

to forecast the depth

and duration

of a material crisis event?

 

I am a former wire reporter with a background in media relations,

corporate communication,

communication research,

risk management and

regulatory relations.

Want to connect? Drop me a line at jim.pierpoint@headlinerisk.com

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