MONITOR, MEASURE, MITIGATE, MANAGE
NEWS IMPACTS ON YOUR BUSINESS
ARE YOU MANAGING
HEADLINE RISK EFFECTIVELY?
Most companies manage their reputations proactively, through PR and marketing campaigns.
Headline risk, by comparison, is typically managed reactively, through crisis management.
A single negative news cycle can slash sales and inflict lasting damage on your company's reputation.
Is there more you can do to proactively monitor, measure, and mitigate
the financial and strategic impacts of headline risk?
MONITOR
Can your
risk governance process
identify emotionally charged
third-rail issues that
trigger headline risk?
MEASURE
Can your risk research separate
signals from the media noise,
producing actionable insights
to guide your
risk governance processes?
MITIGATE
Are early warning indicators
built into your
risk severity framework
to forecast the depth and duration of a material crisis event?
