Rethinking reputation risk management
Breaking news routinely triggers billions of dollars in stock price declines, along with significant business impacts and lasting damage to brand equity.
Headline Risk involves proactively monitoring, measuring and managing news narratives,
and mitigating material impacts of news-driven shocks on sales, market share and earnings.
Identify material headline risks
ahead of the national press
Isolate customer signals in the media noise
Align news outputs to
Determine media and customer narratives
Conduct due diligence, make data-driven decisions
Forecast the depth and duration of crisis events
business decisions during shocks
I am a former national wire reporter and corporate communications executive with experience managing media relations and marketing research, and building innovative first- and second-line risk functions.
Interested in connecting?
Drop me a line at Jim.Pierpoint@HeadlineRisk.com