MONITOR, MEASURE, MITIGATE, MANAGE
NEWS IMPACTS ON YOUR BUSINESS

ARE YOU MANAGING

HEADLINE RISK EFFECTIVELY?

A single negative news cycle can slash sales and inflict lasting,

material damage on your company's reputation and sales. 

That's not something that PR spin or marketing spend can fix.

In many cases, classic crisis management approaches actually make things worse.

Is there more you can do to proactively monitor, measure, and mitigate

the financial and strategic impacts of headline risk -- before the news breaks?

MONITOR

 

Early warning indicators can identify 

emotionally charged

third-rail issues

that elevate

 headline risk.

 

MEASURE

 

Risk-based research can separate media signals 

from the noise, 

delivering actionable insights

that guide your

risk governance processes.

MITIGATE

 

A risk severity framework

aligned to KPIs can forecast the depth and duration

of a material crisis event and guide business decisions in a crisis.

 

 LET'S CONNECT

I am a former wire reporter with a background in media relations,

corporate communication,

communication research,

risk management and

regulatory relations.

Want to connect? Drop me a line at jim.pierpoint@headlinerisk.com

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