MANAGING THE NEWS NARRATIVE
Public relations tends to focus on the upside of publicity, managing to the downside only when there is a full-blown crisis. At that point, it's too late.
Breaking news routinely triggers billions of dollars in stock price declines, along with significant sales and market share impacts and lasting damage to brand equity.
Headline Risk involves proactively managing the broader risk-reward spectrum,
and in the process aligning news outputs to business outcomes across the board.
Generate actionable customer insights
Identify headline risks ahead of the press
Separate customer signals from the media noise
Align news outputs to
Forecast the depth and duration of crisis events
Support critical pricing and business decisions
I am a former news wire reporter and corporate communications executive with experience managing media relations and marketing research, and building innovative first- and second-line risk functions.
Interested in connecting?
Drop me a line at Jim.Pierpoint@HeadlineRisk.com