MANAGING THE NEWS NARRATIVE

​

Breaking news routinely triggers billions of dollars in stock price declines, along with significant business impacts and lasting damage to brand equity.

 

Headline Risk involves proactively monitoring, measuring and mitigating news narratives,

and managing material impacts of news-driven shocks on sales, market share and earnings. 

MONITOR

 

Generate actionable customer insights 

​

Identify headline risks ahead of the press

MEASURE

 

Separate customer signals from the media noise

 

Align news outputs to

business outcomes

MITIGATE

 

Forecast the depth and duration of crisis events

​

Support critical pricing and business decisions

 

 LET'S CONNECT

Screen Shot 2019-10-03 at 6_edited.png

 

 

I am a former national wire reporter and corporate communications executive with experience managing media relations and marketing research, and building innovative first- and second-line risk functions.

 

Interested in connecting?

Drop me a line at Jim.Pierpoint@HeadlineRisk.com