HEADLINE RISK
MANAGING THE NEWS NARRATIVE
Breaking news routinely triggers billions of dollars in stock price declines, along with significant business impacts and lasting damage to brand equity.
Headline Risk involves proactively monitoring, measuring and mitigating news narratives,
and managing material impacts of news-driven shocks on sales, market share and earnings.
MONITOR
Generate actionable customer insights
Identify headline risks ahead of the press
MEASURE
Separate customer signals from the media noise
Align news outputs to
business outcomes
MITIGATE
Forecast the depth and duration of crisis events
Support critical pricing and business decisions
LET'S CONNECT
I am a former national wire reporter and corporate communications executive with experience managing media relations and marketing research, and building innovative first- and second-line risk functions.
Interested in connecting?
Drop me a line at Jim.Pierpoint@HeadlineRisk.com