MANAGING THE NEW NEWS NARRATIVE

Breaking news routinely triggers billions of dollars in stock price declines, along with significant sales and market share impacts and lasting damage to brand equity.

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Despite that material risk, companies tend to focus on the upside of publicity, managing to the downside only when there is a full-blown crisis. At that point, it's too late.

 

Headline Risk involves proactively managing the broader risk-reward spectrum,

and in the process aligning news outputs to business outcomes across the board. 

MONITOR

 

Generate actionable customer insights 

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Identify headline risks ahead of the press

MEASURE

 

Separate customer signals from the media noise

 

Align news outputs to

business outcomes

MITIGATE

 

Forecast the depth and duration of crisis events

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Support critical pricing and business decisions

 

 LET'S CONNECT

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I am a former news wire reporter with a background in corporate communications, media relations, marketing research, and first- and second-line risk management.

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This website and the Whiteboard blog grew out of my PR case studies class and connections with the Enterprise Risk Management Initiative at NC State.

 

Interested in connecting?

Drop me a line at Jim.Pierpoint@HeadlineRisk.com