HOW NEWS IMPACTS YOUR BUSINESS
AND WHAT YOU CAN DO ABOUT IT

Breaking news routinely triggers billions of dollars in stock price declines, along with significant sales and market share impacts and lasting damage to brand equity

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Despite that material risk, companies tend to focus on the upside of publicity, managing to the downside only when there is a full-blown crisis. At that point, it's too late.

Headline Risk involves proactively managing the broader risk-reward spectrum,

and in the process aligning news outputs to business outcomes across the board. 

MONITOR

Generate actionable customer insights 

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Identify headline risks ahead of the press

MEASURE

Separate customer signals from the media noise

Align news outputs to

business outcomes

MITIGATE

Forecast the depth and duration of crisis events

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Support critical pricing and business decisions

 LET'S CONNECT

I am a former news wire reporter with a background in corporate communications, media relations, marketing research, and first- and second-line risk management.

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This website and the Whiteboard blog grew out of my PR case studies class and connections with the Enterprise Risk Management Initiative at NC State.

Interested in connecting?

Drop me a line at