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Communication:
A business discipline
Orchestrate media campaigns.
Navigate brand shocks.
Capture economic value.
Business communication is at an inflection point.
The traditional and social media are being reshaped by digital technologies that amplify breaking news, shift brand perceptions, and in extreme cases
generate financial shocks that flow through to the bottom line.
Yet most companies still rely on decades-old PR assumptions
to build brand equity and navigate headline risks,
while vastly underestimating communications' economic value.
Are you considering options to stand up:
Communication research to measure campaign contributions to brand equity.
Risk frameworks to manage campaigns and news-driven brand shocks.
Business models to monetize the value of communication.
Let's talk.
MONITOR
Stress test your reliance on media monitoring
Track what the press covered, what consumers heard, and media catalysts that shift brand perceptions
MEASURE
Build a communication research function
Benchmark campaign efficiency and effectiveness, and the equity of your communications
MANAGE
Deliver insights to navigate campaigns and mitigate crises
Identify consumer narratives that are moving the needle, and forecast the depth and duration of shocks
MONETIZE
Align to brand equity and enterprise value
Defend your budget and fully value your contributions to top- and bottom-line results.
contact
LET'S TALK SHOP
I am a former national wire reporter and corporate communications executive with experience managing media relations and marketing communication research, underwriting credit risk and building innovative first- and second-line risk functions.
Interested in talking about your vision to elevate business communications?
Drop me a line at Jim.Pierpoint@HeadlineRisk.com
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