MONITOR, MEASURE, MITIGATE, MANAGE
NEWS IMPACTS ON YOUR BUSINESS
ARE YOU MANAGING
HEADLINE RISK EFFECTIVELY?
A single negative news cycle can slash sales and inflict lasting,
material damage on your company's reputation and sales.
That's not something that PR spin or marketing spend can fix.
In many cases, classic crisis management approaches actually make things worse.
Is there more you can do to proactively monitor, measure, and mitigate
the financial and strategic impacts of headline risk -- before the news breaks?
MONITOR
Early warning indicators can identify
emotionally charged
third-rail issues
that elevate
headline risk.
MEASURE
Risk-based research can separate media signals
from the noise,
delivering actionable insights
that guide your
risk governance processes.
MITIGATE
A risk severity framework
aligned to KPIs can forecast the depth and duration
of a material crisis event and guide business decisions in a crisis.
LET'S CONNECT
I am a former wire reporter with a background in media relations,
corporate communication,
communication research,
risk management and
regulatory relations.
Want to connect? Drop me a line at